Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Sigma Beauty Expands Partnerships with Sephora & Amazon - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Sigma Beauty Expands Partnerships with Sephora & Amazon

Sigma Beauty adds a brush cleaner & mat to its product lineup at Sephora—and expanding to 8 countries on Amazon.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Sigma Beauty, known by makeup artists for its professional makeup brushes, is launching two new products in partnership with Sephora—the Sigma X Sephora ‘SigMagic Brushampoo’ and Brush Cleaning Mat.

Note: See Sigma’s Bursh Cleaning Mat featured in the story—Rethinking Makeup Brushes & Beauty Applicators

Launching today, the Sigma X Sephora Brush Cleaning Mat allows you to swirl away makeup residue and build-up on seven patented textures that condition brushes for better performance and results.

The cleanser and mat each feature a sleek black finish exclusive to Sephora’s collection.

 “We are excited to expand our retail partnerships with two of the best shopping destinations for beauty products,” said Dr. Simone Xavier, co-founder and Chief Creative Officer of Sigma Beauty. 

“Sigma first partnered with Sephora in 2021, offering two exclusive brush care gadgets. In 2022, we are expanding our partnership with our two new products,” says Xavier.

Sigma Expands Partnership with Amazon

Sigma is also expanding its relationship with Amazon. Sigma, which is based in Minnesota, is launching virtual storefronts in France, Spain, Italy, Sweden, Netherlands, Poland, Germany, and the UK.

Xavier adds, “Sigma joined Amazon US in 2020 with a store front offering a varied assortment of brushes, brush care gadgets, and makeup. Our Amazon US business has experienced exponential growth with sales increasing 400% YOY.”

He continues, We are thrilled to join Amazon EU, and to make our top selling products available to 8 new European countries. We expect our Amazon EU business to be as successful as our Amazon US business.”

Shipping costs from the US are prohibitive for the brand’s international customers, so the new virtual storefronts will eliminate that cost. 

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics